Author Profile: Mike Gulitz

Thumbnail image for mike-banner.jpgMike is the Co-Founder & CEO of MPC.

Mike Gulitz has trained and led sales teams for enterprise software and Internet startup companies since 1996. Mike's instinct for timing and his entrepreneur spirit lead him in 2005 to launch MPC, a full service contact management company.

Zeroing in on the specific needs of the fast-paced world of real estate and mortgage, Mike is developing the next generation of Cloud CRM applications for Loan Officers and Real Estate Agents. Mike writes and speaks to audiences nationwide on the topics of leadership, effective contact management, dealing with electronic clutter, referral marketing and client appreciation.

(Scroll Down for Mike's Full Bio)


Find Mike in more places:


Email - mike@mpc-co.com
Facebook - http://www.facebook.com/mikegulitz
MySpace - http://www.myspace.com/mikegulitz
Twitter - http://www.twitter.com/mikegulitz     
LinkedIn - http://www.linkedin.com/in/mpcmike




Mike's Story (Full Bio):

I grew up in Hot Springs Village, AR, a resort and retirement Mecca that boasts the largest gated community in America with population of just under 10,000 senior citizens.  My education began in a small school about seven miles away in the town of Jessieville, and I graduated among 23 of the same people that were present in my 1st grade class.

I attended the University of Oklahoma, but longed for a challenge that, at that time, the university simply could not provide.  I wanted to fulfill the ideals of honor, integrity and hard work that my father had instilled within me.  In my four years on active duty for the Marine Corps, I was challenged personally in drive, leadership and adaptation.  I had found true solidarity in teamwork.

After returning to civilian life, I set my attention back to school and completed a Bachelors of Science at University of Arkansas for Medical Sciences.  My studies in medical technology opened the door to my first sales position, where I quickly became the top representative for a regional microbiology company-- a taste of the life of sales that was to come. 
   
Now, you may not subscribe to my philosophy, but I believe that we meet people for a reason.  I believe that if we don't take a bit of time to connect with them, we may never why we were meant to meet. 

In following this philosophy on an evening in Kentucky, I struck a conversation with a man at the local Powerhouse Gym.  It turned out this man on the elliptical machine next to me was not only also in the medical equipment sales industry, but he was the regional manager for my main competition.  The odds of us ending up at on adjacent machines at the same gym on that same night were very slim considering the fact that I covered most of Kentucky, Ohio and Indiana.

He quickly recognized my name as "the guy gobbling up all of the plated media business from his best accounts." We laughed, became fast friends and about 6 months later, that gentleman offered me the opportunity to move out west to help him launch a software company in Las Vegas. I was on his short list of salespeople to recruit and took his startup offer as a new challenge.

Purchase Pro became my real education, this time in the technology business and even more importantly, in the world of Entrepreneurship. I was amazed at how rapidly things were accomplished.

No bureaucracy, no stifling policies, no political infighting-- Just a team of talented people dedicated to common purpose.

From that initial group of seven, Purchase Pro grew to over 400 employees and enjoyed an IPO that drove the market cap on the NASDAQ to over $4.2 Billion. We dominated the hospitality market with our procurement and bidding software. Imagine eBay for hotels, but instead of buying used stuff from a guy in Toledo, hotels like The Mirage & Bellagio were requesting our bids for their entire catalog of inventory.  From sheets to shitake mushrooms, our software generated hundreds of millions of dollars in transactions.

As Purchase Pro grew, the impending feeling of restlessness began to dawn over me.  I started longing for the exhilaration and challenges that came originally with the startup.  When an offer to join a San Diego-based internet startup came my way, I jumped at the chance for the new challenge. 

When I joined the CollegeClub.com team, the raw, energetic company culture was exactly what I was seeking.  CollegeClub's goal was to create a "Yahoo" model for the college market.  I was brought in to aid in their sales growth.  In 1998, CClub generated just under $58,000.  Within 18 months of my arrival, I aided in building a team and sales process that would generate advertising contracts of over $36 million.  With CollegeClub on its way and, with only a few weeks to go before our scheduled IPO, the Internet bubble burst.  In June 2000, I remained an officer for the company and marched through its prolonged bankruptcy.  I bared witness to Student Advantage's purchase of two years of hard work and $36 million in contracts for just pennies on the dollar- My education continued.

It didn't take long for the offers roll in. I had made a name for myself as a revenue generating machine and the investors at CollegeClub.com had other projects that needed my brand of talent. I began consulting for another startup founded by a trio of local scientists who had recently sold their biotech company to Pfizer. Soon, the scientists recruited me to come on full-time as Senior Vice President.

Through a few evolutions of their original concepts, I fleshed out my ideas for a new business-to-business communication system. Those ideas along with $5 million in venture capital morphed into MIR3.com, the leader in intelligent notification. Today, MIR3 has clients worldwide that include 87 of the Fortune 100.

After working on nonstop startups for 7 consecutive years, I decided it was time to pursue one of my other passions - SCUBA. I took a year to travel and dive, mostly in Hawaii. It was great opportunity to simply unplug and re-focus on personal development. After spending a substantial amount of time reading, writing and researching within that year, I found fresh perspective on what I wanted to build next.

In 2004, I took on the most important "startup" in my life when I married Juliana Krijan. Together, we completed two sides of a coin with our deepest passion shared: entrepreneurialism. 
We worked for short time together at a leading mortgage company in San Diego and soon discovered an unmet need in the mortgage & real estate business - a full-service contact management system. 

By 2006, our combined vision had cultivated the launch of Marketing Pro Consulting (MPC). Word spread quickly about how our all-inclusive company could aid customers, and, within six months, we landed our first major client.  NYLX, an industry-leading mortgage pricing software company had signed on with us to develop a company-wide training platform. We worked with John Alexander and the amazing team at NYLX for 18 months, training over 4000 loan officers that resulted in a dramatic increase in user adoption rates.

Today, I lead a dynamic team at MPC and continue to champion a core philosophy: great contact management leads to retention and referral. 

Find out more at www.mpc-co.com or check out my blog at www.mpc-blog.com.


  MPC TV
   About the Authors
Mike Gulitz Mike is the author of the Marketing Mojo eZine and Founder and CEO of MPC, ...

Mike Gulitz Profile

Stephanie York Stephanie York brings 18 years of business development knowledge to MPC, she ...

Stephanie York Profile

Jake Hesseltine Jake Hesseltine, Professional Photographer, has made a name for himself based...

Jake Hesseltine Profile